Wednesday, 26 January 2022

So You Thought You Knew A Thing Or Five About Leadership!


The most common things we know about leadership often disguise other leadership ideas that we have failed to identify or comprehend.

Leaders - They Come In All Shapes And Sizes.

I think we all realise the truth of this one. During the course of our lifetime we will inevitably meet or come across a wide range of different types of leaders good, bad and average. There are the formal leaders which are those persons elected to leadership roles within the community ie politicians, board chairpersons, club presidents and so on. Then there are the informal leaders - people with experience and wisdom that are acknowledged leaders in their particular fields of expertise. Both types of leaders incorporate a combination of different leadership styles.

Leadership - It Is A Process.

Some people are 'born leaders' and can assume a leadership role based on this innate ability although they may not always develop to their full potential without training and exposure to things throughout their lifetime that push them to grow and expand. Leadership ability for most of us though is a life long process that we develop through exposure to knowledge, circumstances and situations that allow us to learn new skills, increase our knowledge, develop the right attitude and mindset - leaders are readers.

Leadership - It Most Assuredly Starts With You.

"Action speaks louder than words".... Our every day actions contribute to how we are perceived as a leader. This includes the way we deal with our family, our friends and our co-workers. It involves how we run our personal and business responsibilites and even the way we talk to other people.

Habits develop out of repeated actions and our characters are formed by our habits. So it is important to repeat the actions that develop the right habits and through this we can shape our characters in the right way.

Leadership Is Shared.

Leaders by definition operate as part of a group or groups in which each member has responsibilities and work to perform. Effective leaders teach, develop and encourage group members to work together to fullfill their responsibilities as part of a shared team goal. They build up trust and confidence within their teams based on their actions and not just on their words and create an environment of mutual respect.

Leadership Styles Should Evolve Depending On The Situation At Hand.

Leaders need to be able to think on their feet and adapt their leadership style to suit the situation at hand. Some situations call for forceful action on the part of the leader (think of emergency situations) whilst other situations may require a softly softly approach. Good leaders learn to recognise what types of actions are appropriate for a given set of circumstances and then apply the appropriate style of leadership behaviour.

Saturday, 1 January 2022

The SMART Way To Set Goals

 AKA “success is the progressive realization of a worthy ideal”. 

When you envision yourself being successful, what do you think of?  What goals do you have?  What have you done to facilitate those goals or progressively realise that ‘worthy ideal’ of yours?

Each of us have a different perception of success.  That doesn’t make it any less viable or important than the dreams of the person standing next to you.  It just means you are different, you are an individual and so long as you achieve whatever it is you want to achieve, that makes it a worthy ideal.

However, every worthy ideal, every dream, has one thing in common….

….if you want them to come true you must set yourself some goals.

Most of us are familiar with the vague statement “yes, I must get around to doing that sometime”.  Somehow, ‘sometime’ never seems to arrive and before you know it you’re staring old age in the face and you still haven’t ‘gotten around’ to doing whatever it was you determined you wanted to do.  This is not strictly speaking ‘setting goals’.  This is identifying and expressing a desire or wish but then never doing anything about it. 

Setting a goal involves actually making some plans to do something about achieving it.  It means writing down some objectives and then setting yourself time frames within which to achieve those objectives.  These timeframes need to be realistic, reasonable and measurable in terms of achievement.  That is what ‘setting goals’ means.

Yup, that is ‘smart thinking’ 99.  But SMART is also an acronym.

Specific – your goals must be specific.  There is no point saying ‘I will make some money online’.  How much is ‘some money’?  There are programs out there that pay pennies and technically that is still making ‘some money online’.  Realistically though, is that your goal – to make a few cents for several hours of work?  I’m sure it isn’t but if you don’t specify how much money you want to make then you’ll never know whether or not you’ve reached any sort of goal.  What you need to say is – “I am going to make $500 this month online”.  At month end you look at how much you’ve made and assess whether or not you’ve reached your goal within the specified time frame.

Measurable – make your goals measurable.  “I want to make money online” is ambiguous.  Do you want to make a few cents online or do you want to make $X amount on line?  Be precise; give yourself a clear objective – say “I will make $500 a month online”.  That is a simple, measurable goal.

Achievable – ever tried to achieve the unachievable??  “I want to earn $500 online this week” is probably not going to be achievable unless you’re already an experienced online operator, in which case you should already know all this stuff anyway.  At this point many will throw up their hands, tell you ‘it doesn’t work’ and walk away.  In reality though they’ve set themselves up for failure by setting a goal that is not achievable.  “I will be earning $500 online a month within 12 months” is a much more achievable goal for most of us.

Realistic – this goes hand in hand with Achievable.  Make realistic goals.  “I want to be earning $500 online a month in 12 months time” is a lot more realistic than “I want to earn $500 online this week”.  Sure, if you know that you have the ability and commitment (and know how) to make that $500 online this week then by all means set that as your goal.  In your case it will be realistic but for the rest of us, if we honestly evaluate ourselves, it is not a realistic goal.

Time Framed – give your goals a time frame.  This gives your goal structure.  “I want to make money online” has no time frame, not even if you set a $ value to it.  So do you want to make money online this year, or next year, or the year after?  Do you want to still be thinking and talking about ‘making money online’ when you’re penniless and hobbling about on a zimmer frame in an old people’s home in your 90’s?   Of course you don’t so set a time frame.  Say “I want to be earning $500 a month online in 12 months time and in 5 years time I want to be making $10,000 (or $20,000 or whatever) a month online”.  Put an end date to the goal so that there is a sense of urgency and purpose about achieving it and a reason to get started on the path to achieving it.  It also makes it easier to monitor your progress ie in 6 months time you should be well on the way to earning at least half that per month.

Thursday, 11 November 2021

The Power Of Free....

 Sandra Bullock has a saying that goes something like this - "I'll do anything for free stuff."

She's not alone in this.  Let's face it - everyone likes getting something for free.  This inescapable fact about human nature has allowed business owners to capitalise on it to their own advantage.  We now find the proverbial 'freebies' attached to just about everything.  So, if everyone is doing it, how do you turn giving away stuff into a powerful business tool....?

The trick is to provide someone with something for nothing that has real value to them.  That gives them a real reason to open your next email or read your blog posts etc.  You've established credibility with them, you've made them think 'wow, I wonder what else they can provide which will be of interest and value to me'. 

The key here is VALUE; whatever you give away must provide real benefits otherwise you risk turning them off and once you do that you've probably lost them permanently.

Once you've established this credibility as being someone who has something of value to offer you then have an opening to provide more stuff they'll find valuable. Only now you'll be selling instead of giving. 

If you've done the free bit properly, you shouldn't find it too difficult to get people to pay for more of the same value.  Whilst people love getting free stuff, most of us also realistically expect to have to start paying for it at some point.  There is also the expectation that if you are giving away great stuff for free then what you have for sale should be even bigger and better and of more value.  Which is precisely the expectation that you set out to achieve by giving away the free sample in the first place....

What sort of free stuff do you give away....

This really depends on what you're trying to build a market for.  If you are using your blog or running a website to promote an affiliate marketing program then what you give away (and what you blog about) needs to support that program or product.  It needs to promote and encourage people to either join that program or buy the product you're selling.

Giving Stuff Of Value Away Definitely Works

I'm certainly an advocate of giving away things with real value. There are bad ways to go about doing it, but it works when done properly. If you are ONLY writing free content to directly make money, then you're probably doing it for the wrong reason. Try giving away free things of value to build trust/relationships. I think people only doing those things for a direct buck will achieve the opposite result.

It’s kind of like those demonstrations you see in supermarkets or food halls where you get to taste a tiny sample of some amazing product.  The sample is just enough to whet your appetite for the product.  If you want more, you have to buy it. 

Most consumer’s thought patterns follow a predictable series of steps when confronted with online marketing.

  1. Uh-oh, my built-in scam alert is sounding.
  2. Well, I guess it won’t hurt to download this free stuff they’re offering.  It’s not going to actually commit me to anything.
  3. Hmmm, there is some interesting information / advice here.
  4. Well that worked!  Seems this mob know what they’re talking about.  I might check them out and see what else they’re offering.

In other words, it’s important that what you’re giving away isn’t rubbish.  Your potential sign ups / customers will see through your ploy quickly enough, and avoid you like the plague.  Worse still, they’ll sound the alarm!

In today’s world of online reviews, a bad rep spreads like wildfire and before you know it, you’re branded a pariah.  Don’t do that!  Be of value, take the time to build trust and relationships, and establish yourself as someone of good repute.  You’ll be surprised how far that will take you.


Thursday, 28 October 2021

11 Obstacles To Overcome On Your Way To Success

It was Earl Nightingale who penned the now famous phrase - Success is the progressive realization of a worthy goal or ideal.

You will notice that there is no mention of what exactly you’ll achieve by being ‘successful’. This is because we all have different definitions of success. We all have different goals, different dreams and different paths to take to achieve those goals and ideals. However, one thing that many people DO have in common is that they fail to achieve those goals and ideals. Here are some of the most common of those reasons:

Own Your Goals

One of the biggest reasons for failing to achieve our goals is because we don’t actually own them. Think about it – you may have gone to University and obtained a degree but whose goal was that really? Yours, or your family’s? You may have then been expected to go on to do great and wonderful things in ‘your’ chosen career but again, whose ideals were those? 

If they weren’t yours then chances are you bombed out big time and either did something else completely different with your life or have never gone past the stage of ‘average’ achievements. Because you simply weren’t interested in those goals. 

If those goals were yours however then you’re more likely to be right on target to achieve them. That’s the difference between owning your goals or working to realise someone else’s. It’s far easier to remain motivated if the goals are your own and they’re goals you care about.

Be Prepared To Take Risks

Often achieving goals is just as much about taking risks as it is about achieving said goals. At some point most successful people took a risk. They did something without any guarantees that it would work out. Whether it was quitting a job they didn’t like or investing every spare cent they had into something, they gambled on it paying off for them. Often it did, sometimes it didn’t. But the truly successful ones never let failure stand in their way. They picked themselves up, dusted themselves off and started again.

Prioritise Your Time

Time is of the essence, which loosely translated means you don’t have the time, aren’t willing to find the time or have underestimated the amount of time it will take to achieve something. You’ve probably also overcommitted yourself. So, feeling overwhelmed, you give up. 

Instead of doing that, learn to prioritise your time instead. Focus on the important stuff, the activities that will get the most results. The rest can wait. In other words, work smarter, not harder! And remember that the road to success is paved with good intentions.

Be Prepared To Put In The Hard Yards

Closely related to time management is underestimating the amount of work, much of it hard, required to achieve a particular goal. This is a classic reason why so many would-be online marketers fail. They go into a business or opportunity believing a lot of the marketing hype about how ‘easy’ it is to earn money then become discouraged when they realise it isn’t easy at all. In fact it takes a LOT of very hard work. As Thomas A. Edison so sagely remarked ‘Opportunity is missed by most people because it is dressed in overalls and looks like work.’ 

Remember - very few worthwhile things in life are ever easy and that applies to goals as well. Therefore, instead of thinking about how hard something is, think of it as a great learning opportunity. And as you acquire the required skills it’ll become easier.

Focus, Focus, Focus

Do you get distracted easily? This is another big reason people fail to achieve their goals. It’s easier, and often more interesting, to see what our friends are up to on Facebook or check our emails. Or you may have set yourself so many goals that it’s impossible to focus on just one of them. So you jump from one to the other, never doing enough with any of them to get anywhere. 

Maybe you like multitasking. Multitasking is great when you’re doing housework – you can listen to the radio, dance your way around the sweeping, and get fit whilst you’re about it. Multitasking is not so great when you’re trying to work towards a goal though. Being a jack-of-all-trades but master of none is not the way to achieve goals. So save the multitasking for the housework and focus on working on one thing at a time when it comes to making a success of a business venture.

Patience Is A Virtue

Sometimes it seems like we’ve been working forever on a particular goal but we’re still not making any money or getting the desired results. This is a big incentive to give up altogether. It’s a lot like that piece of wise advice we’ve all heard about throwing good money after bad. You can fix this though by setting smaller, more achievable goals – this is ‘progressive realisation’. For example, you wouldn’t expect to be able to lift heavy weights without putting in the necessary training; if your goal is to be able to lift 150 kilos you’d start by lifting 50 kilos and working your way up in weights. Patience, and persistence, are required.

And Perseverance Pays Off

If at first you don’t succeed – persevere. Persistence is vital in achieving most worthwhile goals. You have to keep going even if the going gets tough. For many of us though it’s just easier to give up. However, if you look on it not as failing, but as finding 10,000 ways that won't work, you too could be a Thomas Edison.

Relearn And Reset Bad Habits

Often one of the biggest hurdles to achieving a goal is our bad habits. This one is a bit like retraining a horse. First you have to unteach it every bad habit it’s ever learnt then reteach it the right things. Most of the time it’s a case of two steps forward, one step back. But if you focus on the two steps backwards instead of the one step forward, you’re not going to see the progress you’re actually making. So focus instead on that one step in the right direction.

Be It Ever So Humble

Very few people are instant overnight successes. They don’t suddenly wake up one morning and find that every goal they’ve ever set for themselves has been achieved whilst they’ve been asleep. Many of them have done whatever it took, however ‘lowly’, at least in the earlier stages, to achieve their goals. Some of the richest entrepreneurs today started out knocking on doors to make sales. Many will also admit that they practised spamming before it was ‘outlawed’. It takes humility to do some of these things and humility to admit to doing them too. Not too many people have this humility.

An Optimist Sees The Opportunity In Every Difficulty

Staying optimistic in the face of seemingly unsurmountable obstacles is another issue many of us face when pursuing our goals. If it looks too high, too wide or too deep, we turn back. What we should be doing is finding a way over it, around it, or under it. And if all else fails, barge through it. Because quite often just beyond that obstacle lies success.

Learn To Love Yourself

And finally, many of us also lack self-confidence. We worry about what other people will think of us. We underestimate our skills; we don’t think we’re good enough, smart enough, or talented enough. We get discouraged easily because of this. And we often make emotional instead of rational decisions. The self-confident person though strides boldly forward, never doubting themselves or their abilities. These are the people who usually achieve their goals.

Thursday, 16 September 2021

Spam - What Is It?

So what exactly is spam?

The name today is commonly associated with unwanted, uninvited viral electronic communications, usually emails.  With the increasing popularity of social media platforms it is now also associated with unwanted, uninvited viral advertising and promotional links.  

The real SPAM though is a relatively harmless manufactured meat product.  The original product was made of chopped pork shoulder meat, ham meat, salt, water, sugar, sodiumnitrite (preservative) and potato starch (binder).  As the meat stock cools it forms the gelatinous glaze or aspic which is characteristic of the product. The name is believed to be derived from 'SPiced hAM' and today is often associated with low socio-economic groups.

I can recall eating spam as a child in the 'wilds' of Papua New Guinea where I spent the first 16 years of my life.  We had it lightly fried like steak, in stews and curries, on sandwiches and so on.  The fact that it came in tins and could be stored for months made it a valuable addition to a lot of pantries, especially when fresh meat was not readily available.

Spam is still popular today in many countries.  China is one of the company's most profitable divisions and it is also becoming increasingly popular throughout the rest of Asia and the Pacific.  In the US, Hawaii has the highest consumption per capita and the local Maccas outlets even have Spam Burgers on the menu.  Because of its popularity there, a variety of Spam products not seen anywhere else are available like Hot and Spicy Spam, Spam with Bacon, Honey Spam etc.

So... how did a popular pantry item wind up as the name of one of the main curses of the modern electronic communications era?

Most likely through a 1970 sketch of the same name performed by the infamous Monty Python where it was the overwhelming, and often unwanted, ingredient in every dish served by the cafe in which the sketch was set.  Overwhelming to the point where the quantity of it smothered just about everything else in the dishes.  Hmmm, sound familiar.......?!

Tuesday, 7 September 2021

Change Your Financial Situation

 Determination Is A Fine Thing

http://goo.gl/xPe5yZ


Did you know that the U.S. Social Security Board reports that 85 out of 100 Americans reaching age 65 don't possess as much as $250. And only 2% are self-sustaining (the rest are dependent on family, church, or the government)!  In other words, more and more people are spending the best 40 odd years of their lives earning $40,000 a year or less just so that they can retire on 40% of what wasn't enough in the first place.

And because what most of us earn through regular employment is barely enough to get by on, debt is also becoming a huge problem for many people - is this you?  Are debt problems taking over your life?  Are you worried about where the money is going to come from to pay those bills on the table or feed your family?  And if you have those worries now, what's going to happen when you retire and you are reduced to living on 40% of what isn't enough to live on properly now?

How You Can Change Your Financial Situation

Find out how you can change this and solve your debt problems once and for all ....

Financial problems can strike anyone at any time.  There's no shame in it.  It happens to many different people in many different situations.  The difference between those who let it take them over and dictate their life and those who choose to turn their circumstances around and fight for a better life, is determination, mind set, resolve and commitment.  If you are determined that this 'minor set back' is not going to rule your life and if you can develop a mind set that says WHEN not IF, if you can visualize yourself doing the all things you want to do, having all the things you want to have, living the life you want to live then you're already a long way down the path to achieving those very things. 

Simple Tips To Turn Your Debt Situation Around  

But back to practicalities - there are a range of simple little things that anyone can do to try and turn their current debt condition into something more positive.  By sticking to a few simple resolutions, by finding various ways to do thing differently you can save money and you can get out of debt.  And it is possible to do this without feeling as though you're missing out on anything.  Life does not have to become more difficult because you're cutting down your spending.  You may also gain some insight into your finances which is a valuable, helpful tool that will stand you in good stead throughout life.

  • Reading up on debt and financial management can alter your perspective on money and how you view your financial future.  The internet is full of information and advice on debt management, how to get out of debt, how to save money and how to be financially secure.  Make the time to study some of this advice.  Then make sure you take appropriate action because the bottom line is that you will not improve your situation, you will not get out of debt, unless you have the determination and are armed with the knowledge of what it is going to take for you to have financial freedom.  So instead of simply worrying about it but doing nothing, get up and do something about it TODAY before you get in too deep and run out of time to find easy solutions.
  • One of the most obvious ways to solve your money problems is to simply start spending less money every chance you get or can think of.  Do this diligently and you will almost certainly save quite a bit of money, probably more than you would think possible.  Start out small - save a few dollars here and there every day and by the end of the month you could well be quite surprised by how much you've managed to save.
Making the effort to alleviate any debt and secure some financial stability early in life is the best gift you can give your future.  It will save you stress and will allow you to take advantage of opportunities that may never have come along had your finances not been in order. And you know what??  Pinching pennies doesn't mean that you can't still have fun and enjoy yourself.  It just means that you need to put a bit more thought into what you spend money on and be a bit more conservative in your spending habits.

Improve Your Debt Condition

Your debt condition can and will improve but only if you take the appropriate steps required to get you to that position. You are the one who should be in control of your life and your finances.

Commit To Making The Changes That Matter

So, back to that self sustaining 2% who are in the enviable position of being financially secure with the freedom that comes from knowing that they don't have any debt or money concerns.  What have they done differently to the other 98%?  You can bet that at least a percentage of them, and probably more than you think, have struggled with debt and financial problems too at some point in their lives.  The difference is that they made a commitment to turn their situation around instead of just wishing and hoping that things would get better.  They visualized themselves living the way they wanted to live and that is the secret.  Once your mind decides that is how something is going to be, the body automatically takes action and you find a way to make it happen.

Make it so today is not like yesterday and tomorrow will be different forever ~ Tony Robbins.

Friday, 13 August 2021

Your Website Or Blog Is What Your Content Makes It

Are you looking for affordable content for your website or blog?

If you own a website or blog that is intended to earn money, one of the best ways to attract customers, or readers, is by loading it up with relevant, quality content. That is, content your readers want to read and find useful. Content that will keep them coming back for more and keep your visitor counter ticking over.

How do you obtain these articles and content? If you’re a dab hand at writing yourself, then the choice is simple. You can write them yourself. For the Hemingway’s amongst us, this is an ideal solution to getting a steady stream of unique, quality content. Unfortunately, the gift of writing well wasn’t granted to everyone but hey, you’ll have other talents that those who can write well, don’t have. Perhaps you have a great singing voice or can paint like Leonardo himself. Those are pretty awesome talents to have. Maybe you have an excellent business mind that can turn any idea into a moneymaker. Whatever your particular talent is, remember to make the most of it because you were given it for a reason!

Not Quite Up To Shakespeare’s Standard As A Writer? No Problem….

But back to the talent of being able to write well and creating quality content for your website or blog. If you don’t have this talent, or perhaps you do but don’t have the time to spend crafting your own unique, quality content, you can outsource it.

There’s a problem here though. Many writers who produce content for others, especially cheap content, can’t actually write very well. At all! Or perhaps they can write incredibly well in their own language but when they have to write in an unfamiliar language, things go awry. Their work may come across as overly flowery or excessively verbose. The phrasing may not be quite right, they use terms out of context and their grammar leaves a lot to be desired. However, because they’re cheap, website owners buy their work or hire them as writers.

Unfortunately, the phrase “You get what you pay for” springs to mind here. There is a reason the big guns happily pay good writers hundreds of dollars for well-written, well-researched relevant content. They are guaranteed of getting well-written, well-researched highly relevant work! To paraphrase an oft-quoted sentiment - if you want monkeys to write your content for you, then by all means think interms of peanuts! But don’t be surprised when visitors to your site or blog are turned away by the lack of quality you’ve provided for them to read! The Internet is full of websites and blogs sporting this type of poor content. Do you want yours to be just another one of those?

Content Is King But Quality Content Is Even More Important

If your intention is to have a website or blog that is supposed to generate income in some way then quality content is paramount. If I land on a website that is full of obviously spun, overly promotional content or it’s poorly written, I take off again as fast as I landed. I’d imagine most potential paying customers feel the same way! On the other hand, if your content is factual, to the point and provides your readers with valuable, interesting information without trying to push a sale onto them, you’ll likely find yourself in with a better chance of making a sale. And if not then at least you’ll have established yourself as a genuine source of credible information and worthy of a repeat visit.

Eventually your visitors will come to trust you and bingo – you’re now the first person they’ll think of when they need what you’re selling.

Find The Right Person To Write The Right Content For You

If you are interested in quality, affordable content for your website or blog, there are certainly people out there who can write very well but don’t charge an arm and a leg. It’s just a case of finding them….